Marketing research of tourism services proposals in Moscow for the Kainuu region
Vermishyan, Laura; Ziyaeva, Yulia (2016)
Kajaanin ammattikorkeakoulu
2016
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016120719344
https://urn.fi/URN:NBN:fi:amk-2016120719344
Tiivistelmä
Nowadays tourism industry is one of the fastest growing industries in the world economy and is one of the most promising areas of business. Travel services are designed to meet specific needs: recreation, entertainment, cognitive activity etc. In addition, travel companies must have a reliable, objective and timely information to objectively assess their market opportunities and to choose the activities in which the achievement of their goals is made possible with minimal risk and maximum certainty.
The Kainuu region is one of the most promising regions to attract tourists from Russia, and in particular from Moscow. Kainuu is part of larger Eastern-Finnish cultural heritage. Tourism is a significant factor in the regional economics of Kainuu. It surprises with its diversity of all kinds of pastimes, starting from snowboarding, skiing, husky safaris, fishing and finishing with golf and ice sculptures. In order to understand what the most attractive aspects in the tour packages are, and to identify proposals on the tourist market in Moscow for the Kainuu region, this marketing research was conducted. The objective of the research is the market of tourist services in Moscow and the features of its functioning. The subject of research is to offer tourist services for the Moscow residents in Finland. The target audience of the research consists of thirty travel agencies in Moscow providing tours to Finland. During the work scientific literature, articles and publications on the topic were used, facilitating a competent and efficient research.
The Kainuu region is one of the most promising regions to attract tourists from Russia, and in particular from Moscow. Kainuu is part of larger Eastern-Finnish cultural heritage. Tourism is a significant factor in the regional economics of Kainuu. It surprises with its diversity of all kinds of pastimes, starting from snowboarding, skiing, husky safaris, fishing and finishing with golf and ice sculptures. In order to understand what the most attractive aspects in the tour packages are, and to identify proposals on the tourist market in Moscow for the Kainuu region, this marketing research was conducted. The objective of the research is the market of tourist services in Moscow and the features of its functioning. The subject of research is to offer tourist services for the Moscow residents in Finland. The target audience of the research consists of thirty travel agencies in Moscow providing tours to Finland. During the work scientific literature, articles and publications on the topic were used, facilitating a competent and efficient research.