USING SOCIAL MEDIA AS MARKETING TOOL : Dpoint Group Case Study

Abstract

Social media is playing an important role human's life; people are using the social network as a place to exchange ideas and sharing information. It can be seen as a virtual community which attracts a lot of attentions of people. Furthermore, Internet users are spending a lot of time on social media network as a place to connect with the world. Especially, the impact of social network sites on young people is significant. They are more interacting with brands through social network websites. This situation can be seen as the phenomenon, which can impact the business environment and companies' reputation. Hence, social media is becoming an additional marketing channel, and it is a potential opportunity for small/ start up businesses.

The aims of the paper are proving the reader a general view of how social media is changing marketing field, providing in-depth knowledge of the term social media and why every organization needs to use it; how social network sites can replace the traditional channels. The thesis will be combined with practical cases. The author applied the theoretical framework to Dpointgroup company to define, analyze the problems and building the social media plan for the enterprise.

The author bases on the knowledge and experience during two months’ internship to give the general views about using social media as a Marketing tool for the small business like Dpointgorup. However, the plan is non-strategic and might be insufficient. But the CEO of Dpointgroup can use the document as the material to consider the best way to do marketing on social media.