Exporting to the Ukrainian water treatment market. Case study: Bimaks Kimya Ltd.
Martyniuk, Ekaterina (2012)
Martyniuk, Ekaterina
Savonia-ammattikorkeakoulu
2012
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2016091514321
https://urn.fi/URN:NBN:fi:amk-2016091514321
Tiivistelmä
Abstract
Apart from sharing borders of the Black Sea, Turkey and Ukraine have a long his-tory of fruitful business relations. The paper focuses on Ukraine as a target mar-ket for exporting water treatment products from Turkey. The thesis is written with the cooperation of Bimaks Kimya, the client water treatment company.
The study is aimed to provide all the necessary information to guide the case company in the strategic decision making. Likewise, the thesis can be valuable for companies that enter the Ukrainian market or the water treatment market in par-ticular.
The thesis analyses Ukrainian the current environment in the whole with a particular focus on the export environment. Moreover, the Ukrainian water treatment indus-try is described including its main trends and demands.
Additionally, interviews with the representatives of the Ukrainian water treatment companies provide their opinions and forecasts on the industry. Withal, theoretical background overviews export as an internationalization mode.
The outcome of the research illustrates that the Ukrainian water treatment industry has a potential for new foreign manufacturers. Nevertheless, exporting is the least risky mode to enter such an unpredictable emerging market.
Apart from sharing borders of the Black Sea, Turkey and Ukraine have a long his-tory of fruitful business relations. The paper focuses on Ukraine as a target mar-ket for exporting water treatment products from Turkey. The thesis is written with the cooperation of Bimaks Kimya, the client water treatment company.
The study is aimed to provide all the necessary information to guide the case company in the strategic decision making. Likewise, the thesis can be valuable for companies that enter the Ukrainian market or the water treatment market in par-ticular.
The thesis analyses Ukrainian the current environment in the whole with a particular focus on the export environment. Moreover, the Ukrainian water treatment indus-try is described including its main trends and demands.
Additionally, interviews with the representatives of the Ukrainian water treatment companies provide their opinions and forecasts on the industry. Withal, theoretical background overviews export as an internationalization mode.
The outcome of the research illustrates that the Ukrainian water treatment industry has a potential for new foreign manufacturers. Nevertheless, exporting is the least risky mode to enter such an unpredictable emerging market.