Providing Better User Experience During Events By Using Digital Solutions. Case: InSite
Shutko, Anna (2015)
Shutko, Anna
Mikkelin ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201601201489
https://urn.fi/URN:NBN:fi:amk-201601201489
Tiivistelmä
Nowadays more and more companies understand the importance of digitalization and use of new technologies. The commissioning company of this thesis being an Information Technology provider wanted to develop a service, which could enhance its service portfolio, creating an additional advantage for it at the same time.
Thus, in this work a new concept of InSite service was developed for the Case Company by the combination of the expertise in mobile and computer technology and event management. In addition, the new service development topic was studied as it not only enabled to assist the company in enhancing its processes but to create the InSite service concept in a business-minded way. In the new service development part the service design tools, which will assist the Case Company in the future were presented.The theoretical framework was supplemented with data gathered with the help of qualitative research methods, such as observation, semi- structured interviews and benchmarking. Several mobile event applications were compared with the help of benchmarking, the author made an observation of the hockey game in and interviews were carried out with the event managers.
As a result, the InSite concept was created and the use of new service development tools used was explained. The possible developmental suggestions were given for the Case Company and the future research directions were outlined. The InSite concept aimed at satisfying the needs of sponsors as well as increasing the event value for the event managers.
Thus, in this work a new concept of InSite service was developed for the Case Company by the combination of the expertise in mobile and computer technology and event management. In addition, the new service development topic was studied as it not only enabled to assist the company in enhancing its processes but to create the InSite service concept in a business-minded way. In the new service development part the service design tools, which will assist the Case Company in the future were presented.The theoretical framework was supplemented with data gathered with the help of qualitative research methods, such as observation, semi- structured interviews and benchmarking. Several mobile event applications were compared with the help of benchmarking, the author made an observation of the hockey game in and interviews were carried out with the event managers.
As a result, the InSite concept was created and the use of new service development tools used was explained. The possible developmental suggestions were given for the Case Company and the future research directions were outlined. The InSite concept aimed at satisfying the needs of sponsors as well as increasing the event value for the event managers.