"Eronen, Tommi" - Selaus tekijän mukaan Seinäjoen ammattikorkeakoulu
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Selection criteria for car rental customers at Helsinki Airport : Customer survey
Eronen, Tommi (Seinäjoen ammattikorkeakoulu, 2015)The goal of this thesis is to find out the criteria on which customers base their decisions when renting a car at Helsinki Airport. Differences in customer segments and profiles are also analyzed. The second goal of the ...