Market entry plan for Trung Nguyen Coffee Company in Finnish market
Mai , Linh (2015)
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2015060812763
https://urn.fi/URN:NBN:fi:amk-2015060812763
Tiivistelmä
Currently, Vietnam is the second biggest coffee exporter in the world after Brazil, and Finland stands out as one of the highest coffee consuming countries in the world. Therefore, market expansion into Finland has much potential and looks promising for Vietnam’s coffee industry exporters. Trung Nguyen Coffee Corporation has been used as a case study in this thesis to reflect the situation.
The aim of this thesis is to explore the opportunities and threats, when the company targets Finnish market. In order to gain this achievement, the study will utilize PEST model, Porter’s Five Forces model, Value Chain model, and Entry modes for overall assessment of the entry into Finish market. Based on the results acquired through the business environment, the study will design a business plan for the entry of the coffee market destination accordingly.
In the end of the research, it is safe to conclude that it is potentially possible for Trung Nguyen Coffee Corporation to enter the Finnish market.
The aim of this thesis is to explore the opportunities and threats, when the company targets Finnish market. In order to gain this achievement, the study will utilize PEST model, Porter’s Five Forces model, Value Chain model, and Entry modes for overall assessment of the entry into Finish market. Based on the results acquired through the business environment, the study will design a business plan for the entry of the coffee market destination accordingly.
In the end of the research, it is safe to conclude that it is potentially possible for Trung Nguyen Coffee Corporation to enter the Finnish market.