Development of Communication as a Profession in Finland
Petkov, Theodora (2015)
HAAGA-HELIA ammattikorkeakoulu
2015
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201504224780
https://urn.fi/URN:NBN:fi:amk-201504224780
Tiivistelmä
This thesis takes a deeper look into the development of communication as a profession in Finland since the 1970s. Through researching related literature, job advertisements in the Helsingin Sanomat newspaper and interviews of people, working in the area of communications, a deeper understanding for the changes can be obtained.
Through the means of qualitative research, backed up by quantitative research and data analysis the empirical part of the changes and development of the profession can be found. In addition interviews were made to confirm or deny the presumptions made by theory and to give a more personal perspective to the changes. The theory, together with the facts and personal views paint the whole picture and can give the real side of the consequences.
As a result of the suggested research findings were made proving that through the social and economic changes in the past 40 years and the rapid development of technology, communication has undergone major changes in its meaning, importance and structure.
With a larger focus on companies’ social responsibility, professionalism, creativity, uniqueness, being known and present, and making a difference, communication has gained more importance. It has evolved from a task within some other division in the past to one of the key factors of success in modern management.
Through the means of qualitative research, backed up by quantitative research and data analysis the empirical part of the changes and development of the profession can be found. In addition interviews were made to confirm or deny the presumptions made by theory and to give a more personal perspective to the changes. The theory, together with the facts and personal views paint the whole picture and can give the real side of the consequences.
As a result of the suggested research findings were made proving that through the social and economic changes in the past 40 years and the rapid development of technology, communication has undergone major changes in its meaning, importance and structure.
With a larger focus on companies’ social responsibility, professionalism, creativity, uniqueness, being known and present, and making a difference, communication has gained more importance. It has evolved from a task within some other division in the past to one of the key factors of success in modern management.