The Academic Heavy Cruise 2014
Seppänen, Suvi (2015)
Seppänen, Suvi
HAAGA-HELIA ammattikorkeakoulu
2015
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503303696
https://urn.fi/URN:NBN:fi:amk-201503303696
Tiivistelmä
Renewing a well-known special event for a limited target group is a challenge. This process becomes even more challenging, when the target group has a specific taste in music, and the venue is concise - a ship.
This product-oriented thesis explains in detail the process of organizing the Academic Heavy Cruise 2014. The project was carried out in co-operation with HYRMY (Helsingin Yliopiston Raskaan Musiikin Ystävät), the metal music organization of Helsinki University. The objective of the organization is to “unite the metal music enthusiasts and to promote their interests.” The Academic Heavy Cruise is an existing concept, which was in need of renewing by the new organizing committee, new location, and new additional services. The objective of the thesis is to explain and reflect the process of organizing a special event for over 100 people in November 2014.
The theoretical background of this thesis defines the event management and experience management theories, which are connected to the steps taken when creating the event of the Academic Heavy Cruise 2014. General theory of the event management, whereas the impact of customer-to-customer interaction and motives to visit (special) events have been presented.
The project began in the previous Academic Heavy Cruise in November 2013 when the previous organizer had decided not to take the responsibility anymore. After a discussion and HYRMY’s council meeting the thesis author was given the responsibility to become the main organizer for the Academic Heavy Cruise 2014. At the same time the thesis author made the suggestion to write her thesis about the topic, which was agreed in the very same meeting.
From there on, this thesis reports the project execution process; the details about booking the cruise, arranging the program and the bands to play in the cruise, promoting the cruise, collecting the participants and finally, the event itself in November 2014. The results of the cruise and the feedback are also presented in this thesis, and even though the event was successful when reflecting to the project goals and objectives, points of improvement for the next event are also discussed.
This thesis author believes this report will work as a guidebook not only for organizing the next Academic Heavy Cruise, but also for other kinds of theme cruises.
This product-oriented thesis explains in detail the process of organizing the Academic Heavy Cruise 2014. The project was carried out in co-operation with HYRMY (Helsingin Yliopiston Raskaan Musiikin Ystävät), the metal music organization of Helsinki University. The objective of the organization is to “unite the metal music enthusiasts and to promote their interests.” The Academic Heavy Cruise is an existing concept, which was in need of renewing by the new organizing committee, new location, and new additional services. The objective of the thesis is to explain and reflect the process of organizing a special event for over 100 people in November 2014.
The theoretical background of this thesis defines the event management and experience management theories, which are connected to the steps taken when creating the event of the Academic Heavy Cruise 2014. General theory of the event management, whereas the impact of customer-to-customer interaction and motives to visit (special) events have been presented.
The project began in the previous Academic Heavy Cruise in November 2013 when the previous organizer had decided not to take the responsibility anymore. After a discussion and HYRMY’s council meeting the thesis author was given the responsibility to become the main organizer for the Academic Heavy Cruise 2014. At the same time the thesis author made the suggestion to write her thesis about the topic, which was agreed in the very same meeting.
From there on, this thesis reports the project execution process; the details about booking the cruise, arranging the program and the bands to play in the cruise, promoting the cruise, collecting the participants and finally, the event itself in November 2014. The results of the cruise and the feedback are also presented in this thesis, and even though the event was successful when reflecting to the project goals and objectives, points of improvement for the next event are also discussed.
This thesis author believes this report will work as a guidebook not only for organizing the next Academic Heavy Cruise, but also for other kinds of theme cruises.