Business Plan for a Vietnamese Restaurant & Coffee Shop in Helsinki
Pham Do, Thien Huong (2014)
Pham Do, Thien Huong
Saimaan ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201503052806
https://urn.fi/URN:NBN:fi:amk-201503052806
Tiivistelmä
The objective of the thesis was to invent a practical business plan for setting up a combination of a Vietnamese Restaurant and Coffee Shop which is located in the capital city of Finland – Helsinki and in a very central area of the Antilla Shopping Mall. The main purpose of this study is to determine whether a very unique Vietnamese restaurant is viable to function without any coordination with other Asian cuisines such as Chinese, Thai, etc… This thesis also clarifies the constructive opportunities of creating a unique Vietnamese restaurant and coffee shop brand with the featured cuisine and beverage culture; especially this will bring more information and advantages to not only the author but also persons or investors interested in a very beautiful Asian culture. During the thesis, the detailed financial condition and budget were completed.
The theoretical background for constructing the business plan was based on a number of books about what are key elements in writing a business plan and what other theories should be used to implement the research. Business plan is needed for many reasons: to be a guideline for the business, support the internationalization and to manage the financial budget of the business. Moreover, the management methods for staff, customers and the service are very important also. From the author’s view and experience, the main key factors why the customers choose the restaurant and what marketing strategies or customer service campaign make the restaurant successful.
As in this study is used a project-based method, the resources used in the the-sis are literature, internet sources related to the topic and the author’s own ex-perience. As a learning process, the study is beneficial to the author. The thesis shows a basic model of writing a business plan and this is limited to a specific industry in a specific area so anyone who uses this thesis as a reference for making a business plan must take targeted industry into consideration.
The theoretical background for constructing the business plan was based on a number of books about what are key elements in writing a business plan and what other theories should be used to implement the research. Business plan is needed for many reasons: to be a guideline for the business, support the internationalization and to manage the financial budget of the business. Moreover, the management methods for staff, customers and the service are very important also. From the author’s view and experience, the main key factors why the customers choose the restaurant and what marketing strategies or customer service campaign make the restaurant successful.
As in this study is used a project-based method, the resources used in the the-sis are literature, internet sources related to the topic and the author’s own ex-perience. As a learning process, the study is beneficial to the author. The thesis shows a basic model of writing a business plan and this is limited to a specific industry in a specific area so anyone who uses this thesis as a reference for making a business plan must take targeted industry into consideration.