Potential of developing and using mobile banking apps in Vietnam
Nguyen, Nhat (2014)
Nguyen, Nhat
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201502051894
https://urn.fi/URN:NBN:fi:amk-201502051894
Tiivistelmä
Banking services have been a part of society for hundreds of years. Traditional banking services require physical interactions between customers and banks. However, mobile technology has brought banking services to another stage. Banking services have developed from cash in the bank to internet banking and now mobile banking. In recent years, the number of people using banking services in Vietnam has shown a dramatic increase. Instead of storing and using cash in every transaction, Vietnamese people have started trusting bank services for taking care of their money. Internet banking has been successfully adapted to the Vietnamese market and modern mobile banking is on the way to replace traditional banking in Vietnam.
This thesis is a quantitative study on customer behavior regarding new phenomenon: mobile banking and mobile banking apps. This thesis targets at studying how Vietnamese people perceive and approach mobile banking apps, as well as the challenges and difficulties of developing mobile banking apps in Vietnam.
Overall, the use of mobile banking applications in Vietnam is below its potential. Most of mobile banking apps users belong to the younger population. Younger people find it easy to adapt to new technology while middle-aged and old people meet many difficulties to get used to new technology. However, the younger population is largest group of labor force in Vietnam, which makes Vietnam a potential market for mobile banking apps. In order to gain a competitive advantage, banks still have to develop different strategies to balance between convenience and security if they want to increase the number of customers using mobile banking apps.
This thesis is a quantitative study on customer behavior regarding new phenomenon: mobile banking and mobile banking apps. This thesis targets at studying how Vietnamese people perceive and approach mobile banking apps, as well as the challenges and difficulties of developing mobile banking apps in Vietnam.
Overall, the use of mobile banking applications in Vietnam is below its potential. Most of mobile banking apps users belong to the younger population. Younger people find it easy to adapt to new technology while middle-aged and old people meet many difficulties to get used to new technology. However, the younger population is largest group of labor force in Vietnam, which makes Vietnam a potential market for mobile banking apps. In order to gain a competitive advantage, banks still have to develop different strategies to balance between convenience and security if they want to increase the number of customers using mobile banking apps.