A proposed blue ocean strategy for the metal sheet processing industry : leveraging a funding proposal for sustainable growth
Tavakoli, Mehdi (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024070623955
https://urn.fi/URN:NBN:fi:amk-2024070623955
Tiivistelmä
This thesis delves into a strategic approach for sustainable growth within the metal sheet processing industry. It emphasizes the development of innovative projects that prioritize cutting-edge solutions while simultaneously securing a competitive advantage for participating companies.
The study includes an analysis of the current trends and potential risks facing the sector. The analysis incorporates benchmarking the sustainability efforts of key players against their competitors. Drawing on this comprehensive analysis, the thesis uses the Blue Ocean Strategy as main framework for active companies to find innovative approach to find their way through sustainability. By applying this framework, the results propose focusing on three key areas. The first is product portfolio redesign; this may involve the development of innovative products or services that cater to emerging market needs. The second one is pre-owned machinery upgrades by incorporating Industry 4.0 solutions: companies can optimize production processes and improve overall efficiency. The third one is carbon footprint reduction, which emphasizes implementing circular economy principles to minimize environmental impact throughout the entire value chain of the product.
By strategically utilizing the findings of the thesis and focusing on these three key areas, companies in the metal sheet processing industry can achieve sustainable growth. This comprehensive approach promises a trifecta of benefits: fostering cutting-edge innovation, promoting environmental responsibility, and securing a competitive edge in the marketplace. All these features may result in export capability, employment, and sustainable growth for companies in this industry. These features are the main aims of most funding calls in EU and specially inside Finland.
The study includes an analysis of the current trends and potential risks facing the sector. The analysis incorporates benchmarking the sustainability efforts of key players against their competitors. Drawing on this comprehensive analysis, the thesis uses the Blue Ocean Strategy as main framework for active companies to find innovative approach to find their way through sustainability. By applying this framework, the results propose focusing on three key areas. The first is product portfolio redesign; this may involve the development of innovative products or services that cater to emerging market needs. The second one is pre-owned machinery upgrades by incorporating Industry 4.0 solutions: companies can optimize production processes and improve overall efficiency. The third one is carbon footprint reduction, which emphasizes implementing circular economy principles to minimize environmental impact throughout the entire value chain of the product.
By strategically utilizing the findings of the thesis and focusing on these three key areas, companies in the metal sheet processing industry can achieve sustainable growth. This comprehensive approach promises a trifecta of benefits: fostering cutting-edge innovation, promoting environmental responsibility, and securing a competitive edge in the marketplace. All these features may result in export capability, employment, and sustainable growth for companies in this industry. These features are the main aims of most funding calls in EU and specially inside Finland.