E-commerce revolution in Bangladesh : unveiling the challenges and opportunities for SMEs in the retail sector
Hasanuzzaman, Md (2024)
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024061323134
https://urn.fi/URN:NBN:fi:amk-2024061323134
Tiivistelmä
The rise of e-commerce technologies has brought about a significant transformation in Bangladesh's retail sector. This thesis aims to investigate the hindrances and possibilities confronted by small and medium-sized enterprises (SMEs) in the retail e-commerce industry and suggest effective tactics to overcome barriers and flourish in the market.
By conducting a comprehensive review of the e-commerce landscape in Bangladesh, including its size, growth rate, and key players, as well as analyzing infrastructure limitations, digital literacy gaps, and fragmented payment infrastructure, this research highlights the complexities of SMEs' e-commerce ventures.
This thesis utilizes the method of a survey and quantitative data analysis to uncover valuable insights into the e-commerce market in Bangladesh. Findings suggest that while there are significant challenges in the e-commerce market, there are opportunities for SMEs to expand their reach, reduce costs, and increase brand visibility. To achieve these goals, SMEs can collaborate with logistics providers, enhance their digital literacy, improve payment infrastructure, and explore funding opportunities. This study provides a roadmap for SMEs to navigate the e-commerce landscape in Bangladesh effectively and contribute to the country's economic growth. It offers valuable insights for policymakers, academia, and industry stakeholders alike.
By conducting a comprehensive review of the e-commerce landscape in Bangladesh, including its size, growth rate, and key players, as well as analyzing infrastructure limitations, digital literacy gaps, and fragmented payment infrastructure, this research highlights the complexities of SMEs' e-commerce ventures.
This thesis utilizes the method of a survey and quantitative data analysis to uncover valuable insights into the e-commerce market in Bangladesh. Findings suggest that while there are significant challenges in the e-commerce market, there are opportunities for SMEs to expand their reach, reduce costs, and increase brand visibility. To achieve these goals, SMEs can collaborate with logistics providers, enhance their digital literacy, improve payment infrastructure, and explore funding opportunities. This study provides a roadmap for SMEs to navigate the e-commerce landscape in Bangladesh effectively and contribute to the country's economic growth. It offers valuable insights for policymakers, academia, and industry stakeholders alike.