Customer satisfaction in private banks of Bangladesh : a study of Mutual Trust Bank Ltd.
Hamid, Md Abdul (2024)
Hamid, Md Abdul
2024
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2024061122769
https://urn.fi/URN:NBN:fi:amk-2024061122769
Tiivistelmä
This thesis examines how pleased people are via Mutual Trust Bank Ltd. as well as other private banks in Bangladesh. A poll and a mix of ways are used to get original data for the study. Then, this information is looked at to learn what makes people pleased and what might be done to enhance the experience. The initial part of the investigation looks at the method of inquiry. Interpretivism is the main logical point of view, and a study framework is used to use inductive thinking.
Lots of different types of questions are asked in the study, such as about people's demographic information, how much they spend, how happy and valued they feel, and more. We can see from the original data how satisfied customers are with various aspects of Mutual Trust Bank Ltd.'s services, such as the banking products, the ease of use of the online platform, the clarity of the terms, the speed and safety of operations, and the quality of customer service. Most of the people who answered are pleased with how quick and simple it is to use Mutual Trust Bank Ltd.'s the internet for banking tool. These results show that the bank can handle transactions quickly and easily, as expected by customers. But some things could be done better. For example, loan terms and financing rates could be made clearer. Account bills and evidence of transactions could also be made easier for people to comprehend and clear. People who use financial services want it to be easier for comprehending account records, transactions to go through faster, and internet interactions to be more secure. Other things that people said they liked were personalized financial institutions that were made according to their needs and preferences.
At the end of the study, Mutual Trust Bank Ltd. is given ideas on how to make customers happier. Some of these are always improving services and goods, putting money into digital banking systems, as well as being clear about fees and terms. It is further recommended that more research be done to see how customer satisfaction changes over time and how social considerations affect customer happiness.
Lots of different types of questions are asked in the study, such as about people's demographic information, how much they spend, how happy and valued they feel, and more. We can see from the original data how satisfied customers are with various aspects of Mutual Trust Bank Ltd.'s services, such as the banking products, the ease of use of the online platform, the clarity of the terms, the speed and safety of operations, and the quality of customer service. Most of the people who answered are pleased with how quick and simple it is to use Mutual Trust Bank Ltd.'s the internet for banking tool. These results show that the bank can handle transactions quickly and easily, as expected by customers. But some things could be done better. For example, loan terms and financing rates could be made clearer. Account bills and evidence of transactions could also be made easier for people to comprehend and clear. People who use financial services want it to be easier for comprehending account records, transactions to go through faster, and internet interactions to be more secure. Other things that people said they liked were personalized financial institutions that were made according to their needs and preferences.
At the end of the study, Mutual Trust Bank Ltd. is given ideas on how to make customers happier. Some of these are always improving services and goods, putting money into digital banking systems, as well as being clear about fees and terms. It is further recommended that more research be done to see how customer satisfaction changes over time and how social considerations affect customer happiness.
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