The impact of search engine optimisation on the profitability of Daraz

Abstract

In this thesis, it has been discussed that Daraz can improve its profitability through search engine optimisation and this research showed that Daraz can achieve more profit with insights and more efficiency in digital marketing. The research also described various marketing channels and potential marketing scopes for Daraz, and it also explained which marketing channel can be the most effective for Daraz to enhance its profitability. The research also emphasized the SEO impact on Daraz and the overall business performance of the company. This research described some strategies that can ensure the maximized profit of this company and these strategies need to be tested through the overall experience of the customers.

Quantitative data is valuable in many situations and is correct from a statistical point of view and suited for this thesis. For this reason, the quantitative method was used in this research.

The whole research showed how search engine optimisation impacts the profitability of Daraz and increases visibility by attracting potential customers and encouraging regular customers to buy more products. The research also described how Daraz sellers can surely maximize their profit and presence in the competitive market by putting more effort into search engine optimisation. This research explained that Daraz can increase sustainable growth in the online marketplace by improving or continuing its search engine optimisation programs.