Consumer adoption in mobile wallet : a study of consumers in Finland
Doan, Ngoc (2014)
Turun ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201501111157
https://urn.fi/URN:NBN:fi:amk-201501111157
Tiivistelmä
The primary objective of this research is to understand about the consumer adoption status of mobile wallet within the research area limited in Finland. It also measures the market situation of mobile consumers toward mobile wallet. Practically, this research will be useful for the business stakeholders of mobile wallet who would like to expand the business to earn more market shares. It is also helpful for individuals such as students to improve the knowledge of mobile wallet which can possible lead to further research.
The supporting theoretical framework is sourced from Diffusion Innovation book written by Everett Rogers (3rd edition) from which he presented the Innovation-Decision Process model. Rogers defined it as “a process through which an individual (or other-decision making unit) passes from first knowledge of an innovation, to forming an attitude toward the innovation, to a decision to adopt or reject, to implementation of the new idea, and to confirmation of this decision”. The framework was used intensively and effectively in this research.
Research was designed in quantitative method using questionnaire which was sent to potential respondents who reside in Finland (including Finnish and other nationalities). The findings illustrate clearly that the adoption of mobile wallet among consumers in Finland is only at the beginning stages of the Innovation-Decision Process. It also shows that consumers in Finland express positive attitudes toward mobile wallet. The research includes several findings which can benefit the stakeholders of mobile wallet.
Suggestions for future research include the studying of different aspects in mobile wallet, in addition to the consumer behaviors toward mobile wallet in Finland using specific case study.
The supporting theoretical framework is sourced from Diffusion Innovation book written by Everett Rogers (3rd edition) from which he presented the Innovation-Decision Process model. Rogers defined it as “a process through which an individual (or other-decision making unit) passes from first knowledge of an innovation, to forming an attitude toward the innovation, to a decision to adopt or reject, to implementation of the new idea, and to confirmation of this decision”. The framework was used intensively and effectively in this research.
Research was designed in quantitative method using questionnaire which was sent to potential respondents who reside in Finland (including Finnish and other nationalities). The findings illustrate clearly that the adoption of mobile wallet among consumers in Finland is only at the beginning stages of the Innovation-Decision Process. It also shows that consumers in Finland express positive attitudes toward mobile wallet. The research includes several findings which can benefit the stakeholders of mobile wallet.
Suggestions for future research include the studying of different aspects in mobile wallet, in addition to the consumer behaviors toward mobile wallet in Finland using specific case study.