Delivering User-Friendly Experiences by Search Engine Optimization

Abstract

The objective of this research is to study different and recent Google algorithms to encourage the uses of White Hat search engine optimization in order to create a user-friendly experience on websites. Moreover, reasons for not using Black Hat search engine optimization are justified.

This research focuses on Google search engine, specifically on the search engine optimization principles and its benefits to deliver user-friendly experiences.

The exploratory research approach was adopted in this thesis research due to the formulation of the research questions. Descriptive method was also utilized as a secondary research method to enhance the findings. To ensure the validity of this thesis research, the sources drawn from are more recent than from year 2007.

On the basis of research analyses and findings, this thesis research proposes different techniques and principles to be applied to webmaster’s websites in order to create websites acceptable by Google standards, more importantly user-friendly experiences.

Keywords: user-friendly experience, SEO, Google algorithm, Google Panda, PageRank, Google Penguin, Page Layout