Optimization and development of e-marketing channels : Case: Imaton Professional Psychological Toolkit Ltd.
Karpov, Roman (2014)
Karpov, Roman
Mikkelin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014120818923
https://urn.fi/URN:NBN:fi:amk-2014120818923
Tiivistelmä
The topic of Internet advertising is being broadly explored nowadays, since more and more companies
are getting involved within this sphere.
In this thesis the topic included a broader concept, than a traditional promotion of the web-store
through the Internet. The overall operational process, abilities and resources were estimated and explored
in order to come up with the proposals and outcomes towards optimization and development
of e-marketing channels.
For theoretical basis the concepts of IMC, e-marketing, social media, web-store management etc were
explored.
Further, the qualitative research methods were applied in order to collect the practical data about the
case. Interview with Imaton`s CEO provided an essential information about the company`s internal
environment, degree of employees motivation and resources etc. The review of Internet advertising
feedbacks was also performed in order to explore the development tendency and current positions, as
well as to figure out the basic suggestions.
The research resulted with the suggestions for development social media advertising branch, broader
the Integrated Marketing Communication proposals, increasing the ability for company- to- customer
communication and proposals for web-store optimization.
are getting involved within this sphere.
In this thesis the topic included a broader concept, than a traditional promotion of the web-store
through the Internet. The overall operational process, abilities and resources were estimated and explored
in order to come up with the proposals and outcomes towards optimization and development
of e-marketing channels.
For theoretical basis the concepts of IMC, e-marketing, social media, web-store management etc were
explored.
Further, the qualitative research methods were applied in order to collect the practical data about the
case. Interview with Imaton`s CEO provided an essential information about the company`s internal
environment, degree of employees motivation and resources etc. The review of Internet advertising
feedbacks was also performed in order to explore the development tendency and current positions, as
well as to figure out the basic suggestions.
The research resulted with the suggestions for development social media advertising branch, broader
the Integrated Marketing Communication proposals, increasing the ability for company- to- customer
communication and proposals for web-store optimization.