Marketing and management strategies for optical businesses in France : optical market comparison analysis between France and Morocco
El Amrani, Mehdi (2024)
El Amrani, Mehdi
2024
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202403184584
https://urn.fi/URN:NBN:fi:amk-202403184584
Tiivistelmä
The thesis explores the world of optical business by fusing optometry and management science. This thesis focuses on clarifying the optical markets in France and Morocco. Using a comparative analysis approach, the research reveals disparities and opportunities in the French optical market as well as similarities with its Moroccan counterpart.
With hands on practice from a practical background at Alain Afflelou, one of the biggest French optical retail franchises, the thesis has showed transcultural perspectives in the thesis. The thesis has provided the stakeholders in both countries, Morocco, and France with practical recommendations, which enhance the adaptability and efficiency within the global optics business ecosystem.
This thesis supports for finding out the strategies of marketing and management in an optical business for both countries, Morocco, and France. It concludes that, the expectations of the optics sector are based on the various sectors which includes electronic equipment, the cultural awareness and responsible corporate behavior. This thesis sheds light on the importance of digital marketing, promotion and branding and partnerships building.
With hands on practice from a practical background at Alain Afflelou, one of the biggest French optical retail franchises, the thesis has showed transcultural perspectives in the thesis. The thesis has provided the stakeholders in both countries, Morocco, and France with practical recommendations, which enhance the adaptability and efficiency within the global optics business ecosystem.
This thesis supports for finding out the strategies of marketing and management in an optical business for both countries, Morocco, and France. It concludes that, the expectations of the optics sector are based on the various sectors which includes electronic equipment, the cultural awareness and responsible corporate behavior. This thesis sheds light on the importance of digital marketing, promotion and branding and partnerships building.