Motivation factors and reasons to buy a new car today: Young Consumers
Malmsten, Emil (2014)
Laurea-ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014102414933
https://urn.fi/URN:NBN:fi:amk-2014102414933
Tiivistelmä
Due to bad economy, the car industry is one of the first industries to be impacted. The car fleet is aging in Finland because consumers are holding on to their money because of the unstable economic situation. Every year the car industry spends enormous amounts of money to study and research what they could possibly do so that their international and domestic sales would start growing. Therefore the car fleet in Finland is aging and it is one of the oldest in Europe. Every day there are newspapers, online and magazine articles about how the car industry is developing rapidly but the sales are not growing as well as they were hoped to. Technological leaps happen every second making the cars e.g. safer and greener. Through this new technology there would be lives to save.
Through explaining results of the questionnaire about Motivation factors and results, they are followed with information of the current market situation and taxation that might explain the re-sults.
This study was done on fall semester at Laurea University of Applied Sciences in 2014. It has been done by a student who works in the car industry and wanted to get a direction giving greater picture about the motivation factors and reasons that young consumers have on buying a new car.
The questionnaire that was published in social media included questions about their interest in cars and what they want from their cars. The questions were mostly graded between strongly disagree and strongly agree. The reason for this was that through grading these questions it would open a view on how consumers, in this case mostly young respondents, feel about purchasing a new car and what would their motivation factors be.
Through explaining results of the questionnaire about Motivation factors and results, they are followed with information of the current market situation and taxation that might explain the re-sults.
This study was done on fall semester at Laurea University of Applied Sciences in 2014. It has been done by a student who works in the car industry and wanted to get a direction giving greater picture about the motivation factors and reasons that young consumers have on buying a new car.
The questionnaire that was published in social media included questions about their interest in cars and what they want from their cars. The questions were mostly graded between strongly disagree and strongly agree. The reason for this was that through grading these questions it would open a view on how consumers, in this case mostly young respondents, feel about purchasing a new car and what would their motivation factors be.