Social media marketing improvement aimed at Russian clients. Case: Stoke Travel
Peniagina, Oksana (2014)
HAAGA-HELIA ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014112616983
https://urn.fi/URN:NBN:fi:amk-2014112616983
Tiivistelmä
This project-based thesis is devoted to social media marketing. The project was implemented by relying on the specific needs of the case company, Stoke Travel. The project objective was to satisfy the case company’s needs concerning expansion to the Russian market, increasing brand awareness and strengthening brand position online.
When it comes to the theoretical chapter of this thesis, the constituents of social media marketing are discussed. The theoretical framework concentrates on content marketing and social media community promotion, which represent the core components of the social media marketing process. The theoretical concepts presented are then applied to the case company.
The discussion part primarily reflects on my own learning and professional growth during the period of thesis writing. It also discusses the project management process and the feedback received from the company, which states that Stoke Travel repre-sentatives are satisfied with the project and it has already begun to benefit the company.
When it comes to the theoretical chapter of this thesis, the constituents of social media marketing are discussed. The theoretical framework concentrates on content marketing and social media community promotion, which represent the core components of the social media marketing process. The theoretical concepts presented are then applied to the case company.
The discussion part primarily reflects on my own learning and professional growth during the period of thesis writing. It also discusses the project management process and the feedback received from the company, which states that Stoke Travel repre-sentatives are satisfied with the project and it has already begun to benefit the company.