Analysis of Dream Hostel Tampere website : with Experience Pyramid
Moilanen, Jari (2014)
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014111515710
https://urn.fi/URN:NBN:fi:amk-2014111515710
Tiivistelmä
The importance of internet in society today has grown rapidly. People use all kinds of services via internet and it has become so common and secure that they do not even think about it. Internet provides great possibilities for those who can take the best out of it. It also grants small time business owners inexpensive or even free marketing chances and availability for millions of users.
At the same time, tourism is growing and expanding rapidly. People travel more and more. Travelling is not a privilege anymore but accessible from rich to poor. The world is getting smaller and because of the recession even companies are more careful where they accommodate business travelling employees.
The purpose of this study is to explore the world of internet and tourism, especially hos-telling. Combining the two industries and making it an experience benefits both. The subject was selected out of the writer’s own interest and after four month’s internship in a small tourism company which has received many awards and which challenges the traditional hotel chains.
Phenomenological analysis with the experience pyramid by Sanna Tarssanen is used to get a thorough view and to acknowledge the current situation of the website under anal-ysis. Furthermore, after the analysis is conducted there are suggestions to help to give ideas on how to improve the holistic experience of the website in question.
At the same time, tourism is growing and expanding rapidly. People travel more and more. Travelling is not a privilege anymore but accessible from rich to poor. The world is getting smaller and because of the recession even companies are more careful where they accommodate business travelling employees.
The purpose of this study is to explore the world of internet and tourism, especially hos-telling. Combining the two industries and making it an experience benefits both. The subject was selected out of the writer’s own interest and after four month’s internship in a small tourism company which has received many awards and which challenges the traditional hotel chains.
Phenomenological analysis with the experience pyramid by Sanna Tarssanen is used to get a thorough view and to acknowledge the current situation of the website under anal-ysis. Furthermore, after the analysis is conducted there are suggestions to help to give ideas on how to improve the holistic experience of the website in question.