The plan of action for starting a Bangladeshi eatery in Seinäjoki
Mondal, Debbrata (2023)
Mondal, Debbrata
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122739115
https://urn.fi/URN:NBN:fi:amk-2023122739115
Tiivistelmä
In an era of increasing cultural diversity, growing interest in cross-cultural culinary experiences, heightened health consciousness, and evolving dietary preferences, the ethnic food sector is witnessing a remarkable expansion. This business plan delves into the intricacies of a restaurant venture, encompassing its menu offerings, strategic location, supply chain management, culinary preparation processes, leadership structure, decision-making dynamics, financial strategies, and much more.
The research methodology adopted for this study embraces both qualitative and quantitative approaches. To obtain insightful and nuanced perspectives, qualitative research involved extensive interviews with the owners of three well-known Asian restaurants in Seinäjoki. In parallel, a quantitative investigation was carried out using a well created online questionnaire to gauge the habits, preferences, and expectations of potential consumers vis-à-vis the forthcoming Bangladeshi restaurant.
The culmination of this research endeavour yields a comprehensive and pragmatic business plan. This plan is informed by the synthesis of theoretical market research within the industry, a thorough analysis of competitive forces at play, and a precise understanding of the target market for the proposed Bangladeshi eatery. It represents a well-rounded strategy for navigating the dynamic landscape of the ethnic food sector, poised to cater to the diverse and evolving tastes of a globalized population.
The research methodology adopted for this study embraces both qualitative and quantitative approaches. To obtain insightful and nuanced perspectives, qualitative research involved extensive interviews with the owners of three well-known Asian restaurants in Seinäjoki. In parallel, a quantitative investigation was carried out using a well created online questionnaire to gauge the habits, preferences, and expectations of potential consumers vis-à-vis the forthcoming Bangladeshi restaurant.
The culmination of this research endeavour yields a comprehensive and pragmatic business plan. This plan is informed by the synthesis of theoretical market research within the industry, a thorough analysis of competitive forces at play, and a precise understanding of the target market for the proposed Bangladeshi eatery. It represents a well-rounded strategy for navigating the dynamic landscape of the ethnic food sector, poised to cater to the diverse and evolving tastes of a globalized population.