Vilkas Group OY: Determining the competitive advantages of an e-commerce platform through customer survey
Suutarinen, Oula (2023)
Suutarinen, Oula
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122038777
https://urn.fi/URN:NBN:fi:amk-2023122038777
Tiivistelmä
The objective and aim of the thesis were to understand the e-commerce platform markets in order to find out the competitive advantages platform providers have on each other. This was done to give the case company insight into what competitive advantages they might need to improve and what they are lacking.
The research that was done in this thesis included the theoretical part that included studying the e-commerce in general as well as the companies that are providing e-commerce platforms to the customers. This helped to understand where the case company is positioned in the e-commerce platform markets. The theoretical research also included defining what is a competitive advantage and what are those advantages in e-commerce markets.
The study also consisted of interviewing old customers of the case company, who had changed their services to another platform in the last 6-30 months. The interview consisted of questions about competitive advantages in e-commerce platforms and what do they feel are the differences between case company and their new platform.
The results of the research gave the case company insight on what are their strengths and competitive advantages in the e-commerce platform markets. With this information they can strengthen their services and make improvements based on the research.
The research that was done in this thesis included the theoretical part that included studying the e-commerce in general as well as the companies that are providing e-commerce platforms to the customers. This helped to understand where the case company is positioned in the e-commerce platform markets. The theoretical research also included defining what is a competitive advantage and what are those advantages in e-commerce markets.
The study also consisted of interviewing old customers of the case company, who had changed their services to another platform in the last 6-30 months. The interview consisted of questions about competitive advantages in e-commerce platforms and what do they feel are the differences between case company and their new platform.
The results of the research gave the case company insight on what are their strengths and competitive advantages in the e-commerce platform markets. With this information they can strengthen their services and make improvements based on the research.