Unisex clothing market research
Saksa, Marko (2023)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023122038636
https://urn.fi/URN:NBN:fi:amk-2023122038636
Tiivistelmä
This thesis researches the history and marketing of unisex clothes and the best ways to approach the style in which it should be handled. The idea originated from the authors own life experience and changing attitudes around the world to meet the changes and new perspectives that younger generations have towards self-expression and fashion.
The main point was to give ideas and to help understand the complexity of unisex styles and its relations with LGBTQI+ communities around the world. To successfully and respectfully market such items a whole range of ideas and events must be understood and that’s why the history is also involved in the research.
Current businesses and companies are used to highlight the reasoning and motives for the style and creation for unisex styles and how it reflects in the changing times and how it can be relevant to all clothing markets no matter what type of clothes they are currently selling.
Questionnaire was also sent out trough social media to also research the attitude that people view on the clothing market and to see the possible views on the current matter.
The main point was to give ideas and to help understand the complexity of unisex styles and its relations with LGBTQI+ communities around the world. To successfully and respectfully market such items a whole range of ideas and events must be understood and that’s why the history is also involved in the research.
Current businesses and companies are used to highlight the reasoning and motives for the style and creation for unisex styles and how it reflects in the changing times and how it can be relevant to all clothing markets no matter what type of clothes they are currently selling.
Questionnaire was also sent out trough social media to also research the attitude that people view on the clothing market and to see the possible views on the current matter.