Importance of social media marketing for the expansion of the fashion industry : a case study on headway apparel Bangladesh
Rakiv, Mohammad Mahafuzur Rahaman (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121938488
https://urn.fi/URN:NBN:fi:amk-2023121938488
Tiivistelmä
Marketing is a concept that changes constantly depending on social media and gradual changes in the human selection process. Keeping the changes in marketing strategies is crucial to sustaining the competitive marketplace. In the thesis, the writer discusses overall scenarios of social media platforms, such as Facebook, Twitter, Instagram. Customer selection and categorizing in marketing penetration are vital to understanding and shaping the next course of action for a marketing strategy planner.
In the discussion, Headway Apparel is the commissioner of the thesis who has established an idea of an alternative business with separate marketing strategies. There are separate backgrounds identified behind the initial success of the business organization. What sorts of inner work plans have made the aim and focus of the business impacted positively are examined. Proper utilization of emergency situations and accurate business steps played a vital role.
The aim of the thesis was to investigate the traditional marketing policies, their challenges, and the reason for the struggle to cope with the present market policies. Apart from this, the importance of current social media platforms, their marketing strategies, and the reason for rapid growth have been detailed with digging down.
Data was collected from several sources, like e-books, books, e-books, different digital sources, and thesus. fi. Apart from this, observational analysis has been used for the secondary data collected.
In the discussion, Headway Apparel is the commissioner of the thesis who has established an idea of an alternative business with separate marketing strategies. There are separate backgrounds identified behind the initial success of the business organization. What sorts of inner work plans have made the aim and focus of the business impacted positively are examined. Proper utilization of emergency situations and accurate business steps played a vital role.
The aim of the thesis was to investigate the traditional marketing policies, their challenges, and the reason for the struggle to cope with the present market policies. Apart from this, the importance of current social media platforms, their marketing strategies, and the reason for rapid growth have been detailed with digging down.
Data was collected from several sources, like e-books, books, e-books, different digital sources, and thesus. fi. Apart from this, observational analysis has been used for the secondary data collected.