Global business strategies and growth of PRAN-RFL group Bangladesh
Roxy, Md Abir Hasan; Rahman, Md Matiur (2023)
Roxy, Md Abir Hasan
Rahman, Md Matiur
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023121437301
https://urn.fi/URN:NBN:fi:amk-2023121437301
Tiivistelmä
This thesis examines into the dynamic worldwide business tactics used by PRAN-RFL Group, a major Bangladeshi conglomerate, to achieve extraordinary success and position itself as a top supplier in foreign markets. It looks into PRAN-RFL's distribution, marketing, and manufacturing plans as well as its vital relationships with foreign customers. Through an analysis of the challenges PRAN-RFL Group experienced during its expansion, the study seeks to shed light on the factors that have contributed to the company's success on a worldwide scale. The study comprises in-depth interviews with current PRAN-RFL Group personnel from all divisions, guaranteeing a thorough grasp of the company's worldwide business strategy. Furthermore, it relies on official sources, credible data, and market analysis to ensure the authenticity and currency of the information. The objective is to provide a thorough overview of the key strategic initiatives that have shaped PRAN-RFL Group's international business activities. The findings of this study, based on quantitative data from thirty global office administration staff and qualitative insights from ten interviews, highlight the critical importance of global business strategies in the worldwide office operations of PRAN-RFL Group. This research provides useful insights for organisations pursuing worldwide expansion, particularly those based in Bangladesh. It places emphasis on the necessity of adopting sound financial planning procedures, being aware of the specifics of the local market, and having strategic agility in a constantly shifting global marketplace. Incorporating these insights into corporate planning helps position firms for global success, both in Bangladesh and beyond.