Exploring last-mile delivery opportunities and challenges in the e-commerce market Vietnam
Tran, Hoai (2023)
Tran, Hoai
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120835458
https://urn.fi/URN:NBN:fi:amk-2023120835458
Tiivistelmä
Embark on a journey into the dynamic context of Vietnam’s e-commerce market, exploring a landscape transformed by technological integration and shifts in consumer behavior. The research began by unveiling the resilience of the e-commerce sector in the post-COVID-19 pandemic, highlighting its remarkable growth and adaptability. With a specific focus on the intersection of e-commerce and last-mile delivery, the study identified the potential and difficulties of last-mile logistics. In the end, data collection helped provide insightful recommendations for enhancing final-mile delivery based on customer experiences.
Employing a deductive approach, the study has drawn on academic literature to unveil the complex facets of last-mile logistics in Vietnam’s e-commerce market. The theoretical framework included B2C e-commerce models, final-mile delivery processes, last-mile distribution channels, and selection, as well as the critical aspect of end-consumer satisfaction. The theoretical foundation was meticulously researched from printed and electronic books, academic research websites, and journals, ensuring a thorough quality assessment from multiple sources.
The first empirical part of the thesis vividly portrayed key aspects such as e-commerce growth, market drivers, notable last-mile logistics providers in Vietnam, and the operational model of last-mile distribution and delivery. Crucially, the study highlighted the opportunities and challenges inherent in last-mile logistics in Vietnam.
Methodologically, the survey design captured the quantitative essence of end-consumer experiences in Vietnam. The quantitative method was applied and analyzed by collecting customer experiences with last-mile delivery through e-commerce platforms. The utilization of primary sources, derived from participants’ responses, heightened the realism and reliability of the data. Leveraging Webprobol 3.0 and Microsoft Excel, the data was organized and visually presented for a comprehensive analysis.
In the summary and discussion chapter, the key findings from the features of the e-commerce market, the driving factor for market growth, dynamic players in last-mile logistics, notable challenges faced by logistics providers, and potential opportunities on the horizon are briefly concluded. Ultimately, suggestions are provided for improving last-mile delivery performance to enhance customer satisfaction.
Employing a deductive approach, the study has drawn on academic literature to unveil the complex facets of last-mile logistics in Vietnam’s e-commerce market. The theoretical framework included B2C e-commerce models, final-mile delivery processes, last-mile distribution channels, and selection, as well as the critical aspect of end-consumer satisfaction. The theoretical foundation was meticulously researched from printed and electronic books, academic research websites, and journals, ensuring a thorough quality assessment from multiple sources.
The first empirical part of the thesis vividly portrayed key aspects such as e-commerce growth, market drivers, notable last-mile logistics providers in Vietnam, and the operational model of last-mile distribution and delivery. Crucially, the study highlighted the opportunities and challenges inherent in last-mile logistics in Vietnam.
Methodologically, the survey design captured the quantitative essence of end-consumer experiences in Vietnam. The quantitative method was applied and analyzed by collecting customer experiences with last-mile delivery through e-commerce platforms. The utilization of primary sources, derived from participants’ responses, heightened the realism and reliability of the data. Leveraging Webprobol 3.0 and Microsoft Excel, the data was organized and visually presented for a comprehensive analysis.
In the summary and discussion chapter, the key findings from the features of the e-commerce market, the driving factor for market growth, dynamic players in last-mile logistics, notable challenges faced by logistics providers, and potential opportunities on the horizon are briefly concluded. Ultimately, suggestions are provided for improving last-mile delivery performance to enhance customer satisfaction.