Social Media Marketing Plan - Case Company X
Myllyoja, Kia (2023)
Myllyoja, Kia
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023120534335
https://urn.fi/URN:NBN:fi:amk-2023120534335
Tiivistelmä
This bachelor’s thesis focuses on creating a social media marketing plan for commission com-pany. As they have requested this thesis uses the term company X. The company doesn’t have an existing plan so making one is very important for the future purposes. The company has an online store that ships all over the world and the goal of the plan is to increase the sales and raise awareness of the company and its selection. Beside the plan this thesis studied social me-dia as a marketing tool and SOSTAC® model.
Theory part of this thesis is based on SOSTAC® model. The author studied the model from vari-ous literal resources and the results of the study can be found from the theoretical part of the thesis. The author explains the usage of social media as a marketing tool, based on the re-search. The focus of the plan is on Facebook and Instagram since these were the two main so-cial media platforms for the company. In addition, the author conducted an interview with the case company’s management to figure out the objectives for the plan and to support the project.
The result of the thesis is a clear social media marketing plan for multi-brand clothing store. The plan can be used in the future to support the work of company’s social media manager. The company will adopt the plan in the beginning of year 2024. In addition, this thesis gives knowledge and instructions for the reader and other companies on the same industry on creating a marketing plan for social media.
Theory part of this thesis is based on SOSTAC® model. The author studied the model from vari-ous literal resources and the results of the study can be found from the theoretical part of the thesis. The author explains the usage of social media as a marketing tool, based on the re-search. The focus of the plan is on Facebook and Instagram since these were the two main so-cial media platforms for the company. In addition, the author conducted an interview with the case company’s management to figure out the objectives for the plan and to support the project.
The result of the thesis is a clear social media marketing plan for multi-brand clothing store. The plan can be used in the future to support the work of company’s social media manager. The company will adopt the plan in the beginning of year 2024. In addition, this thesis gives knowledge and instructions for the reader and other companies on the same industry on creating a marketing plan for social media.