CASE COMPANY SOFTWARE POTENTIAL IN THE SECOND HAND SMARTPHONE MARKET IN THE PHILIPPINES, TAIWAN, AND VIETNAM
Cao, Quang (2014)
Cao, Quang
Karelia-ammattikorkeakoulu (Pohjois-Karjalan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014103015085
https://urn.fi/URN:NBN:fi:amk-2014103015085
Tiivistelmä
The project aims at exploring the market potential of a case company in the used smartphone market in the Philippines, Taiwan, and Vietnam. The research will introduce the three markets in general so that decision makers and readers may better understand the big pictures of these countries. The research also examines the current situation of the market, business practice, sizes, and feasibility of these three markets. Additionally, business cultures and possible market entries are studied and proposed.
The research is implemented by using both secondary and primary data. Primary data is acquired from qualitative interviews and phone calls to the customer service providers and decision makers of phone network operators as well distributors who are key players in each particular market. Secondary data are extracted from reliable sources of previous market studies, books, journals, and newspapers.
The outcomes of the project answer the questions stated as the project’s goals. They should give the company a clear picture of the market situation in order to decide whether to keep penetrating the used phone segment of the market or to explore alternative options in each country. In addition, the author gives recommendations for further processes and possibilities.
The research is implemented by using both secondary and primary data. Primary data is acquired from qualitative interviews and phone calls to the customer service providers and decision makers of phone network operators as well distributors who are key players in each particular market. Secondary data are extracted from reliable sources of previous market studies, books, journals, and newspapers.
The outcomes of the project answer the questions stated as the project’s goals. They should give the company a clear picture of the market situation in order to decide whether to keep penetrating the used phone segment of the market or to explore alternative options in each country. In addition, the author gives recommendations for further processes and possibilities.