Challenges of Project Management in Event Industry
Lukander, Elina Kaarina (2023)
Lukander, Elina Kaarina
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112732090
https://urn.fi/URN:NBN:fi:amk-2023112732090
Tiivistelmä
Thesis title is “Challenges of project management in event industry”. I chose this topic, since I have noticed that project management is one of the most important parts of working as an event producer. Project management in the event industry can be divided into internal and external project management, meaning that internal project management is happening inside of the event agency’s project team and external project management is happening between client’s event team and the event agency.
Commissioner of the thesis was an event agency called Wolttigroup. I carried out my internship in Wolttigroup in 2022 and stayed there working as an event coordinator and junior producer. Methods that are used in this thesis as a data collection is survey for the Wolttigroup employees and semi-structured interviews to interview five employees that work different types of roles. Most of the interviewers have many years of experience with events, therefore the interviews can give an even broader picture of the event industry and its challenges.
In the beginning of the thesis project the goal was to focus on the project management tool called Monday and discover the opportunities and how it is implemented into Wolttigroup project management. During the thesis process I discovered literature that had a point of view in human resources and team leading in the event agency. I felt that it is a markable part of good and agile project management, therefore I wanted to include that into thesis as well. Working in the event industry is very fast paced, especially that’s why employee’s wellbeing is important. Work in the industry requires stress management, flexibility, a solution orientated mindset and ability to work with several projects at the same time. When leadership and human resource management are noticed it can show an increase in profitability and productivity.
Now at the end of the process I feel the project took me too long, but there were a lot of things that did affect that. It has been a huge challenge for me trying to finish up my studies, working and trying to be present for my family. I don’t feel that this thesis matches my level that well, but just like in the event industry in the studies as well it is highly important to put the matters in the perspective and most important part is to prioritize wellbeing under stressful circumstances and that is what I have done.
Commissioner of the thesis was an event agency called Wolttigroup. I carried out my internship in Wolttigroup in 2022 and stayed there working as an event coordinator and junior producer. Methods that are used in this thesis as a data collection is survey for the Wolttigroup employees and semi-structured interviews to interview five employees that work different types of roles. Most of the interviewers have many years of experience with events, therefore the interviews can give an even broader picture of the event industry and its challenges.
In the beginning of the thesis project the goal was to focus on the project management tool called Monday and discover the opportunities and how it is implemented into Wolttigroup project management. During the thesis process I discovered literature that had a point of view in human resources and team leading in the event agency. I felt that it is a markable part of good and agile project management, therefore I wanted to include that into thesis as well. Working in the event industry is very fast paced, especially that’s why employee’s wellbeing is important. Work in the industry requires stress management, flexibility, a solution orientated mindset and ability to work with several projects at the same time. When leadership and human resource management are noticed it can show an increase in profitability and productivity.
Now at the end of the process I feel the project took me too long, but there were a lot of things that did affect that. It has been a huge challenge for me trying to finish up my studies, working and trying to be present for my family. I don’t feel that this thesis matches my level that well, but just like in the event industry in the studies as well it is highly important to put the matters in the perspective and most important part is to prioritize wellbeing under stressful circumstances and that is what I have done.