The future of Bangladesh's online gift delivery market
Sayeed, Md Abu (2023)
2023
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112431375
https://urn.fi/URN:NBN:fi:amk-2023112431375
Tiivistelmä
This thesis examined the marketing and sales tactics utilized by an online gift shop, a well-known gift shop in Bangladesh. This research aimed to provide a comprehensive picture of the current situation and propose strategic recommendations for the online shop future growth by conducting interviews.
The research began with an overview of the online shop market position, which included an outline of the present product and service categories they provide. It investigated the company's ability to adapt to changing consumer tastes and market trends by carefully regulating the development of new items. The online gift shop uses a hybrid marketing approach that combines traditional advertising tactics with online platforms, social media, and other marketing channels to reach their target population.
The study focused mostly on the online shop significance as Bangladesh's largest online marketplace for gift delivery. It examined the advantages and disadvantages of adopting e-commerce, including potential issues with customer trust, usability, and market expansion. This thesis also looked at a variety of e-commerce-related themes, such as security, user experience, and website design, emphasizing their importance in establishing a competitive advantage.
Based on the research findings, strategic recommendations for the online gift shop future success were established. Prioritizing the production of distinctive items, increasing customer service to generate more enjoyable experiences, widening product lines to serve a larger client base, and optimizing pricing methods to preserve market competitiveness were among the proposals.
The research began with an overview of the online shop market position, which included an outline of the present product and service categories they provide. It investigated the company's ability to adapt to changing consumer tastes and market trends by carefully regulating the development of new items. The online gift shop uses a hybrid marketing approach that combines traditional advertising tactics with online platforms, social media, and other marketing channels to reach their target population.
The study focused mostly on the online shop significance as Bangladesh's largest online marketplace for gift delivery. It examined the advantages and disadvantages of adopting e-commerce, including potential issues with customer trust, usability, and market expansion. This thesis also looked at a variety of e-commerce-related themes, such as security, user experience, and website design, emphasizing their importance in establishing a competitive advantage.
Based on the research findings, strategic recommendations for the online gift shop future success were established. Prioritizing the production of distinctive items, increasing customer service to generate more enjoyable experiences, widening product lines to serve a larger client base, and optimizing pricing methods to preserve market competitiveness were among the proposals.