The rise of femtech: Navigating the opportunities and challenges in the women’s health technology landscape
Koivula, Iiris (2023)
Koivula, Iiris
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023112030378
https://urn.fi/URN:NBN:fi:amk-2023112030378
Tiivistelmä
This thesis aims to explore femtech as a phenomenon, analyse its market dynamics, and investigate opportunities, challenges, and future prospects in the women’s health technology landscape. By delving into these questions, this research contributes to a deeper understanding of femtech's significance and role in shaping the future of technology, innovation, and healthcare.
The digital health industry, specifically femtech, has grown remarkably over the last few years. Femtech provides solutions for various health aspects concerning women, including but not limited to those who identify as cisgender women and gender or sexual minority women. It has expanded its scope beyond menstruation and fertility to encompass fitness, mental health, and sexual wellness.
This explorative research employs mixed methods, utilising an induction-based, problem-centred approach and a structured analytical framework to provide a comprehensive analysis of the subject.
Results of this study show that the key challenges for the femtech ecosystem are gender disparities in tech, funding, and medical data. Furthermore, the key opportunities are greater demand for women's health solutions, technological advancements, and increasing awareness. Although femtech solutions accommodate the needs of about half of the world's population, research shows it is often still considered a niche market. Therefore, there is a large untapped potential market, and the industry may continue growing and innovating to address various health needs.
The digital health industry, specifically femtech, has grown remarkably over the last few years. Femtech provides solutions for various health aspects concerning women, including but not limited to those who identify as cisgender women and gender or sexual minority women. It has expanded its scope beyond menstruation and fertility to encompass fitness, mental health, and sexual wellness.
This explorative research employs mixed methods, utilising an induction-based, problem-centred approach and a structured analytical framework to provide a comprehensive analysis of the subject.
Results of this study show that the key challenges for the femtech ecosystem are gender disparities in tech, funding, and medical data. Furthermore, the key opportunities are greater demand for women's health solutions, technological advancements, and increasing awareness. Although femtech solutions accommodate the needs of about half of the world's population, research shows it is often still considered a niche market. Therefore, there is a large untapped potential market, and the industry may continue growing and innovating to address various health needs.