Building a solid foundation for a new digital business
Mäkitalo, Paula (2023)
Mäkitalo, Paula
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023110928924
https://urn.fi/URN:NBN:fi:amk-2023110928924
Tiivistelmä
The purpose of this thesis was to gather information for the establishment of a new digital accounting business and the creation of services for the digital accounting business. The aim of this thesis was to create a business plan that considers all the relevant factors when establishing a digital accounting business. This thesis was conducted as independent study and is qualitative research. The research problem of this thesis was solving the initial phases of establishing a digital company and lack of a business plan and service packages.
This thesis is qualitative research. The theoretical part of the thesis examines the digitalization in accounting business, starting a digital business, and marketing of professional services. In the research part of the thesis, document analysis and benchmarking were used as a data collecting method. With the help of document analysis different kinds of business plan templates were examined. Benchmarking was used to compare different accounting businesses monthly accounting service packages, concentrating on the content, price, and the value proposition of the service package.
As a result of the research, a ready business plan for a digital accounting business was conducted. The relevant factors for a digital accounting business’s business plan were chosen, and the business plan is presented partly in this thesis. Complete business plan is not included in this thesis due to confidentiality.
The results of the benchmarking show what accounting service packages includes, the price range of different accounting companies’ service packages, and the value propositions of these service packages. Service packages’ contents have several similarities. The service package’s monthly price was clearly informed in only one of the benchmarked company’s websites. Other benchmarked companies informed starting prices and urged the customer to send an offer request. The value propositions had several similarities. One benchmarked company stood out with the promise of an agreement without a notice time.
The business plan points out there is a need for constant development in business. Especially when the company is operating digitally, the need for development is even more frequent. The business plan conducted by this thesis is a basis when starting a new digital accounting business. The research of service packages is utilized when creating the new digital accounting business’ service packages.
This thesis is qualitative research. The theoretical part of the thesis examines the digitalization in accounting business, starting a digital business, and marketing of professional services. In the research part of the thesis, document analysis and benchmarking were used as a data collecting method. With the help of document analysis different kinds of business plan templates were examined. Benchmarking was used to compare different accounting businesses monthly accounting service packages, concentrating on the content, price, and the value proposition of the service package.
As a result of the research, a ready business plan for a digital accounting business was conducted. The relevant factors for a digital accounting business’s business plan were chosen, and the business plan is presented partly in this thesis. Complete business plan is not included in this thesis due to confidentiality.
The results of the benchmarking show what accounting service packages includes, the price range of different accounting companies’ service packages, and the value propositions of these service packages. Service packages’ contents have several similarities. The service package’s monthly price was clearly informed in only one of the benchmarked company’s websites. Other benchmarked companies informed starting prices and urged the customer to send an offer request. The value propositions had several similarities. One benchmarked company stood out with the promise of an agreement without a notice time.
The business plan points out there is a need for constant development in business. Especially when the company is operating digitally, the need for development is even more frequent. The business plan conducted by this thesis is a basis when starting a new digital accounting business. The research of service packages is utilized when creating the new digital accounting business’ service packages.