Understanding gen z payment culture changes in Vietnam : case study: e-wallet MoMo
Vu, Tam (2023)
Vu, Tam
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023110628679
https://urn.fi/URN:NBN:fi:amk-2023110628679
Tiivistelmä
This study is conducted with the aim of getting a better understanding of the change in Vietnamese Gen Z's payment habits, especially the use of Momo e-wallet. Based on the TAM (Technology Acceptance Model) and UTAUT model (Unified Theory of Acceptance and Use of Technology), the behavioral intentions to use the Momo e-wallet are analyzed by five criteria such as perceived usefulness, perceived ease of use, social influence, mobility, and convenience. Moreover, the author employed the quantitative research method by creating a questionnaire with two main sections, consisting of general information and influence factors. The survey is collected from a sample size of 102 respondents and analyzed by a five-point Likert scale. Based on the research findings, Vietnamese Gen Z is gradually changing their payment method to digital payment, specifically the Momo e-wallet.