Developing a Social Media Marketing Plan-Case Study: Table Treats UG
Nakanjako, Karen Hannah (2023)
Nakanjako, Karen Hannah
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023103128279
https://urn.fi/URN:NBN:fi:amk-2023103128279
Tiivistelmä
Table Treats is a newly founded event management and catering company in Uganda looking to revolutionize the way catering is done in Uganda. The company aims to grow through increasing brand awareness and gaining more clients. This study analyses the Ugandan environment by assessing the current situation of the market. It also highlights the benefits of doing business in the country as well as potential risks the company ought to look out for. This research also analyses the popular social media channels in Uganda and recommends necessary adjustments to the company’s current marketing strategy.
The data collection process utilizes both qualitative and quantitative research methods for the purpose of making accurate recommendations. Several theoretical references were used in conjunction with a main interview with one of the company founders; these led to the conclusions of the study.
Overall, this research found that Table Treats has made steady progress, and with a few adjustments in its current marketing plan, its perceived goal to widen its client base while staying profitable can be achieved.
The data collection process utilizes both qualitative and quantitative research methods for the purpose of making accurate recommendations. Several theoretical references were used in conjunction with a main interview with one of the company founders; these led to the conclusions of the study.
Overall, this research found that Table Treats has made steady progress, and with a few adjustments in its current marketing plan, its perceived goal to widen its client base while staying profitable can be achieved.