Branding Case: Building The Visual Identity Of Cornerstone Cafe, Kotka
Samppala, Henri (2014)
Samppala, Henri
Kymenlaakson ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014100614482
https://urn.fi/URN:NBN:fi:amk-2014100614482
Tiivistelmä
This thesis project aims to create a visual identity for a Christian café, Cornerstone. Cornerstone is a pop-up cafeteria that serves the community as an outreach centre, acting as an easy stepping-stone for non-church going people, primarily but not exclusively, teens under 18 years of age.
The aim was to create a strong visual identity that promoted the idea of an approach-able and fun way to spend a Friday evening for both teens and adults. The key design questions of this project were: how to create a visual feeling that will appeal to both non-church going people and the church’s current members? How does one incorporate a feeling of youthful rebellion without challenging the structure or image of the church? How does one brand a pop-up cafeteria and give it an identity?
The research method is that of a normative case study investigating the process of developing a visual identity. It is a practice lead study based on iterative design carried out in collaboration with the clients. The deliverable was a Brand Identity and style guide on its use.
This thesis looks at how the church can accommodate a feeling of rebellion in its identity in regard to youth activities. Rebellion appeals to teens searching for their identity, so the church, as a strong community, can through utilizing this sense of rebellion find a way to communicate with and act as a support for youth in the community.
The aim was to create a strong visual identity that promoted the idea of an approach-able and fun way to spend a Friday evening for both teens and adults. The key design questions of this project were: how to create a visual feeling that will appeal to both non-church going people and the church’s current members? How does one incorporate a feeling of youthful rebellion without challenging the structure or image of the church? How does one brand a pop-up cafeteria and give it an identity?
The research method is that of a normative case study investigating the process of developing a visual identity. It is a practice lead study based on iterative design carried out in collaboration with the clients. The deliverable was a Brand Identity and style guide on its use.
This thesis looks at how the church can accommodate a feeling of rebellion in its identity in regard to youth activities. Rebellion appeals to teens searching for their identity, so the church, as a strong community, can through utilizing this sense of rebellion find a way to communicate with and act as a support for youth in the community.