The safeguarding of the consumer in electronic commerce : Comparison analysis between Morocco and Finland

Abstract

I decided in this thesis to examine the safeguarding of consumers in the context of e-commerce, specifically focusing on a comparative analysis of the Moroccan and Finnish legislations. Since I studied business law in my home country (Morocco), and now I am pursuing a second bachelor’s degree in business administration management in Finland, as a result, I was able to examine Finnish legislation and compare them to Moroccan ones. The goal of the study was to provide a comprehensive overview of the legal structures and measures in place in both nations to safeguard consumers. A comparative study methodology is used to attain the objectives. The study examined and compared relevant Moroccan and Finnish legislation, rules, and judicial precedents, with a focus on e-commerce-related laws and regulations. Case studies and expert interviews are also done to elicit thoughts from practitioners and stakeholders familiar with consumer protection issues in both countries.

The thesis finalizes with recommendations for policymakers and stakeholders in both Morocco and Finland to improve consumer safety in e-commerce based on the comparative analysis. The findings add to the body of research on consumer rights in the digital marketplace and provide useful insights for regulators, firms, and consumers navigating the complicated legal landscape of e-commerce