Opportunities and challenges of digital marketing in Bangladesh
Hassan, Sajjad (2023)
Hassan, Sajjad
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023061624106
https://urn.fi/URN:NBN:fi:amk-2023061624106
Tiivistelmä
The thesis provides a comprehensive overview of the current conditions of integrating digital marketing practices in the context of the corporate landscape of Bangladesh.
The aims of the thesis include understanding the needs for digital marketing in businesses operating in Bangladesh, understanding the challenges imposed and faced by business owners in implementing digital marketing approaches in their businesses, understanding the gaps in current digital marketing practices employed by Bangladeshi business owners and ways to optimize the same, and evaluating the potential of profitability and increased customer retention and generation through digital marketing in the Bangladeshi corporate landscape
The purpose of this thesis is to make a connection between the findings of the survey and the elements that are responsible for creating digital marketing effective in Bangladesh, as well as the factors that the research brings to light including the considerable infrastructural issues that are inevitable to influence the inclusion of digital marketing practices in Bangladesh. These challenges include the lack of digital literacy amongst company owners, substandard data privacy and protection, and inadequate internet availability throughout the country. On the other hand, the study reveals that there is enormous potential waiting to be investigated in the various channels of digital marketing operations. This comprises the incorporation of younger generations into the corporate environment to boost sales, customer engagement, brand recognition, and overall consumer happiness among the business practitioners based inside Bangladesh responsible for increasing the opportunities available for digital marketing in Bangladesh. This will contribute to the development of a more precise conclusion on the opportunities and problems presented by the use of digital marketing in Bangladesh.
Through a quantitative research study of 200 central, small, and medium enterprises located throughout the nation, the research that was carried out on the topic of "Opportunities and Challenges of Digital Marketing in Bangladesh" was able to communicate the present digital marketing environment that exists inside Bangladesh.
The aims of the thesis include understanding the needs for digital marketing in businesses operating in Bangladesh, understanding the challenges imposed and faced by business owners in implementing digital marketing approaches in their businesses, understanding the gaps in current digital marketing practices employed by Bangladeshi business owners and ways to optimize the same, and evaluating the potential of profitability and increased customer retention and generation through digital marketing in the Bangladeshi corporate landscape
The purpose of this thesis is to make a connection between the findings of the survey and the elements that are responsible for creating digital marketing effective in Bangladesh, as well as the factors that the research brings to light including the considerable infrastructural issues that are inevitable to influence the inclusion of digital marketing practices in Bangladesh. These challenges include the lack of digital literacy amongst company owners, substandard data privacy and protection, and inadequate internet availability throughout the country. On the other hand, the study reveals that there is enormous potential waiting to be investigated in the various channels of digital marketing operations. This comprises the incorporation of younger generations into the corporate environment to boost sales, customer engagement, brand recognition, and overall consumer happiness among the business practitioners based inside Bangladesh responsible for increasing the opportunities available for digital marketing in Bangladesh. This will contribute to the development of a more precise conclusion on the opportunities and problems presented by the use of digital marketing in Bangladesh.
Through a quantitative research study of 200 central, small, and medium enterprises located throughout the nation, the research that was carried out on the topic of "Opportunities and Challenges of Digital Marketing in Bangladesh" was able to communicate the present digital marketing environment that exists inside Bangladesh.