Brand Image : Brand image effects on customer experience: Itsudemo Company
Dang, Dung (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060923123
https://urn.fi/URN:NBN:fi:amk-2023060923123
Tiivistelmä
As modern living has progressed, eating out has become a vital component of daily life. Food and Beverage services (F&B) in Finland have grown in both quantity and quality. Sushi has become a trend in the Finnish F&B market in recent years. This is one of the main reasons why Asian dishes are making inroads into the Finnish market. A chain of Japanese restaurant called Itsudemo Company served as the thesis commissioner. The business has been developing and spreading to several Finnish cities. The organization needed to discover how brand image affected customer experiences in conjunction with the expansion so that they could not only serve more consumers, but also serve them more effectively.
There are 6 parts in the thesis. Data collection, results, and conclusions based on analysed data, as well as the author's thoughts on writing the thesis, are all presented in the empirical part. This quantitative study uses an online survey, which is a questionnaire with 21 questions. The author distributed the survey invitation link to Turku's population via multiple ways. The data was collected from 15 March to 1 April 2023.
In this study, the author aimed to discover what factors into a consumer's experiences of Itsudemo brand image. The target audience was surveyed to determine how they felt about the company's brand images and services. Furthermore, this thesis also aims to provide the organization with useful information regarding their brand recognition, customer experience, customer behaviours, and customer retention, leading to better customer comprehension. The research will inform the company on how to improve their customer experience and brand image. It will also provide the organization with ideas on how to adjust their branding and marketing strategies in order to better reach their target demographic. Finally, it will help the organization better understand their customers and build long-term relationships.
There are 6 parts in the thesis. Data collection, results, and conclusions based on analysed data, as well as the author's thoughts on writing the thesis, are all presented in the empirical part. This quantitative study uses an online survey, which is a questionnaire with 21 questions. The author distributed the survey invitation link to Turku's population via multiple ways. The data was collected from 15 March to 1 April 2023.
In this study, the author aimed to discover what factors into a consumer's experiences of Itsudemo brand image. The target audience was surveyed to determine how they felt about the company's brand images and services. Furthermore, this thesis also aims to provide the organization with useful information regarding their brand recognition, customer experience, customer behaviours, and customer retention, leading to better customer comprehension. The research will inform the company on how to improve their customer experience and brand image. It will also provide the organization with ideas on how to adjust their branding and marketing strategies in order to better reach their target demographic. Finally, it will help the organization better understand their customers and build long-term relationships.