The pros and cons of market entry modes of Finnish businesses in West Africa
Akosah, James (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060822958
https://urn.fi/URN:NBN:fi:amk-2023060822958
Tiivistelmä
The present master’s thesis focuses on investigating the market entry modes used by Finnish companies when entering the West African market. The aim of the study is to gather information on how to enter the West African market. The primary target group is internationalizing Finnish companies that are willing to introduce an existing or new service/product/technology into the African continent in order to expand and take the opportunities.
The collected data were analyzed based on the theories of international market entry modes/internationalization/international trade. The empirical part of the study is based on the analysis and study of the theories related to the subject and market as well as on the data collected and current information about the companies. The study summarizes the most common market entry modes and their advantages and disadvantages.
This study discusses the recent economic development of West Africa/Africa and presents an overview of the Finnish case companies and how they perceive entering the West African market. The study employed qualitative research methods partly since the companies involved are three in number, namely, Atbo-invest, Normet and Habitat, and partly to gather precise and quality information on how to enter the West African market.
Finnish business council West Africa (FBCWA), which is the commissioning body for this thesis, introduced the above-mentioned companies to the researcher and facilitated the process of approaching them for interviews.
The collected data were analyzed based on the theories of international market entry modes/internationalization/international trade. The empirical part of the study is based on the analysis and study of the theories related to the subject and market as well as on the data collected and current information about the companies. The study summarizes the most common market entry modes and their advantages and disadvantages.
This study discusses the recent economic development of West Africa/Africa and presents an overview of the Finnish case companies and how they perceive entering the West African market. The study employed qualitative research methods partly since the companies involved are three in number, namely, Atbo-invest, Normet and Habitat, and partly to gather precise and quality information on how to enter the West African market.
Finnish business council West Africa (FBCWA), which is the commissioning body for this thesis, introduced the above-mentioned companies to the researcher and facilitated the process of approaching them for interviews.