Research on the Evaluation of Air Logistics Service Quality of Chinese NF Airlines
Fan, Lijia (2023)
Fan, Lijia
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060822947
https://urn.fi/URN:NBN:fi:amk-2023060822947
Tiivistelmä
With the rapid development of the global economy and the arrival of the Internet application era, computer e-commerce has developed rapidly, and online shopping has become an important shopping method for people. This further promotes the rapid development of the logistics service industry, among which aviation logistics has been highly valued for its fast and convenient operation, and has developed rapidly in recent years. However, with the intensification of competition among enterprises, aviation logistics service enterprises are facing more and more problems. Improving service quality is the key to the success of aviation logistics enterprises, and only by improving service quality can long-term development be achieved. Although Chinese NF Airlines started early in the aviation logistics field, there are still many issues with the overall service quality. Therefore, this article takes China NF Airlines as the research object, explores its aviation logistics service quality issues, and proposes specific improvement plans, aiming to improve its service quality management level. At the same time, it also provides experience and methods for other similar enterprises to improve service quality, ultimately promoting the improvement of service quality in the entire logistics industry. This article believes that the comprehensive improvement of the aviation logistics service quality of China's NF airlines should focus on the following aspects: firstly, overall awareness; one is the awareness of building a complete aviation logistics service chain; the service industry must quickly improve the awareness of enterprise service quality, as well as the awareness of safety and security. And it is to improve the road transportation capacity, establish a suitable road transportation network for oneself, and establish a logistics distribution and packaging center for oneself. Furthermore, there is a joint vertical and horizontal establishment of an information platform belonging to aviation logistics, and the establishment of its own information system. It is also important to emphasize the importance of having its own service chain characteristics and being able to stand out among various logistics enterprises in a certain aspect.