Unveiling unique value proposition : analysis of maritime training services
Ullakonoja, Carlo (2023)
Ullakonoja, Carlo
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060722350
https://urn.fi/URN:NBN:fi:amk-2023060722350
Tiivistelmä
This thesis explored GigaMare's maritime training courses' value proposition in a competitive, heavily regulated industry. The research aimed to uncover the company's unique value proposition through a multifaceted methodological approach. Stakeholder mapping, qualitative surveys, SWOT analysis, Kenichi Ohmae's 3C Business Model, and Harvard Business School's value proposition framework informed the study.
The research found GigaMare's strength in delivering practical, flexible, and customisable training, complemented by a comprehensive understanding of the industry. This blend of attributes results in valuable outcomes for both trainees and companies. GigaMare's distinct value proposition stems from its hands-on training, syllabus co-creation with clients, and inclusive packages.
These findings elucidate GigaMare's competitive edge and provide valuable insights for maritime training providers and industry participants, as well as suggesting potential improvement areas for GigaMare.
The research found GigaMare's strength in delivering practical, flexible, and customisable training, complemented by a comprehensive understanding of the industry. This blend of attributes results in valuable outcomes for both trainees and companies. GigaMare's distinct value proposition stems from its hands-on training, syllabus co-creation with clients, and inclusive packages.
These findings elucidate GigaMare's competitive edge and provide valuable insights for maritime training providers and industry participants, as well as suggesting potential improvement areas for GigaMare.