Social media as a modern marketing tool in international business in Bangladesh
Rahman, Md Anisur; Islam, Ashikul (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060621831
https://urn.fi/URN:NBN:fi:amk-2023060621831
Tiivistelmä
This thesis aims to explore the potential of social media as a modern marketing tool in international business in Bangladesh. It will focus on the advantages and disadvantages of utilizing social media networks such as Facebook, Twitter, Instagram, and LinkedIn as marketing tools to reach international customers. The research will assess the effectiveness of these tools in terms of customer engagement, cost-effectiveness, and brand awareness. It will determine the current social usage and analyze this technology's impact on their operations. The study will also explore the opportunities and challenges companies in Bangladesh face when using social media for marketing.
Additionally, the thesis will discuss the importance of social media in today's business world and how companies can best utilize it to their advantage. Ultimately, this research will provide insights into the benefits and challenges of using social media networks as marketing tools in international businesses.
Additionally, the thesis will discuss the importance of social media in today's business world and how companies can best utilize it to their advantage. Ultimately, this research will provide insights into the benefits and challenges of using social media networks as marketing tools in international businesses.