Attaining a sustainable competitive advantage through service co-creation with strategic partners: Measurement Company X
Monsur, Md Abdullah Al (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2023060220758
https://urn.fi/URN:NBN:fi:amk-2023060220758
Tiivistelmä
The thesis aims to examine the importance of collaborative activities with customers in product and service development to focus on sustainability. This thesis is carried out to establish a value co-creation framework, which will be customer-centric and sustainable. Sustainability is an organization’s strong attribute since the world is moving continuously with changes. The change is happening following the global trend and economy. Customers are an important element of the market. Market demands are created by customers depending on the current situation. Considering all these consequences, this study is starting to find out how to develop a co-creation model for Company X. Several challenges have been worked out and sorted with specific outcomes.
The research questions for this study aim to form a proactive service co-creation approach with key stakeholders in the strategic business network to enhance company X's industry leadership position in the next decade. Furthermore, it also finds out the strategic partners of Company X, their activities, and their type of interactions.
This thesis follows the qualitative interview method to conduct research in developing the current model of the existing activities of the employees of Company X and propose a new co-creation model with customers. After the interview sessions, a workshop was done with all the informants to discuss the summary of the findings from the interview. Thematic analysis is done with the finding of the interview sessions. To validate the proposed research framework a questionnaire survey has been done at the end of this research.
Following thematic analysis from the feedback of the interviews, Company X’s current working model is found. The co-creation model has also been suggested following the interview feedback, which took place with different company employees. This study discovers several findings and related challenges with existing working situations. And finally, it established a co-creation model, which can bring im-portance to the company to be sustainable in the market.
The research questions for this study aim to form a proactive service co-creation approach with key stakeholders in the strategic business network to enhance company X's industry leadership position in the next decade. Furthermore, it also finds out the strategic partners of Company X, their activities, and their type of interactions.
This thesis follows the qualitative interview method to conduct research in developing the current model of the existing activities of the employees of Company X and propose a new co-creation model with customers. After the interview sessions, a workshop was done with all the informants to discuss the summary of the findings from the interview. Thematic analysis is done with the finding of the interview sessions. To validate the proposed research framework a questionnaire survey has been done at the end of this research.
Following thematic analysis from the feedback of the interviews, Company X’s current working model is found. The co-creation model has also been suggested following the interview feedback, which took place with different company employees. This study discovers several findings and related challenges with existing working situations. And finally, it established a co-creation model, which can bring im-portance to the company to be sustainable in the market.