Visual Communication: Utilizing Brand for B2B Social Media Strategy – Case Company-X
Le Blanc, Gabriella (2023)
2023
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202304195659
https://urn.fi/URN:NBN:fi:amk-202304195659
Tiivistelmä
It might be challenging to stand out from the crowd in the information-rich digital world. To draw customers' attention to material in an organic way, businesses must embrace the art of visual communication. This allows brands to create an impactful image of themselves, how they communicate the values they stand for, what their culture is like and helps build engagement with their audience.
Utilizing sustainability of a product by being transparent has become a necessity for most companies in any industry. Customers are aware, conscious, and critical. They are the ones in charge and driving demand to shift towards sustainable measures through a business’s processes. They expect brands to deliver values which correlate with the needs of the world today.
The purpose of creative content is to exhibit a brand's image to potential new customers while providing value to the industry's current, devoted customers through visual communication. Understanding and incorporating heritage, way of life, brand origins, and the work they put into product design enriches brand affiliation. By understanding a brand, the more comprehendible the stance of the brand is in terms of sustainability and transparency.
Captivating audiences with aesthetic and meaningful content is easily applied in creative industries but creating a social media strategy to target B2B clients within the industry is a challenge. Social media platforms offer content for consumers, who are end-users, but filtering through the masses to acquire new clients as a wholesale brand creates the need to examine the possibilities of doing so successfully.
This thesis will examine the theory behind marketing on social media platforms and how to create value for the commissioning company to utilize visual strategies to do so. It includes theory about branding, visual communication, brand management, and selling sustainability using creative content. The outcome for this thesis is an illustration based on the case companies’ sustainable aspects in product creation based on the theory of these chapters. It includes a specific strategy, tailored to the case companies’ goal, which is to build brand awareness, grow on social media, and gain new clients while doing so.
Utilizing sustainability of a product by being transparent has become a necessity for most companies in any industry. Customers are aware, conscious, and critical. They are the ones in charge and driving demand to shift towards sustainable measures through a business’s processes. They expect brands to deliver values which correlate with the needs of the world today.
The purpose of creative content is to exhibit a brand's image to potential new customers while providing value to the industry's current, devoted customers through visual communication. Understanding and incorporating heritage, way of life, brand origins, and the work they put into product design enriches brand affiliation. By understanding a brand, the more comprehendible the stance of the brand is in terms of sustainability and transparency.
Captivating audiences with aesthetic and meaningful content is easily applied in creative industries but creating a social media strategy to target B2B clients within the industry is a challenge. Social media platforms offer content for consumers, who are end-users, but filtering through the masses to acquire new clients as a wholesale brand creates the need to examine the possibilities of doing so successfully.
This thesis will examine the theory behind marketing on social media platforms and how to create value for the commissioning company to utilize visual strategies to do so. It includes theory about branding, visual communication, brand management, and selling sustainability using creative content. The outcome for this thesis is an illustration based on the case companies’ sustainable aspects in product creation based on the theory of these chapters. It includes a specific strategy, tailored to the case companies’ goal, which is to build brand awareness, grow on social media, and gain new clients while doing so.