Impact of culture on international business negotiations

Abstract

Entrepreneurs and C-suite executives of multinational corporations have been known to include international negotiations and meetings in their busy schedules. Companies have a wide range of options at their disposal to steer their operations in the right direction (future perspectives), and these will be implemented in accordance with the unique requirements of each. One such option is the Global Value Chain, which encompasses the sequence of steps required to bring a product from its inception to the hands of a satisfied customer. One of the most pertinent aspects presented by the current globalisation process is the internationalisation of the company, which is defined as the entry of companies into foreign markets with the clear intention of contributing to the expansion of your business, the creation of value, and the improvement of an economy. The primary goal is to illustrate the significance of cultural considerations for individuals who act or will act on a global scale through a discussion of the impact of culture on international negotiation. The researchers here utilised a logical strategy to piece together their findings. Bibliographic study on negotiation, international negotiation, and the role of culture in international negotiation informed the preparation of this book.