Google ads vs Facebook ads
Nyman, Angelo (2022)
Nyman, Angelo
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121328555
https://urn.fi/URN:NBN:fi:amk-2022121328555
Tiivistelmä
Google ads or Facebook ads? Which platform would be better for a webdeveloping company's marketing campaign? In order to answer this question, the researcher ran a similar ad on Facebook and Google ads, so that it could be tested which platform could use better the data given to generate more leads for the company.
The marketing campaign aimed to generate leads of potential customers to the company's website. The researcher tried to design an ad that would be suitable for both platforms and then ran the ads for 40 days on both platforms.
The study results show that Facebook ads were able to generate ninety leads to the company's site, while Google ads managed to get 50 leads. The collected data also showed that the Facebook ad had over twenty-three thousand impressions, and the Google ad had only around one thousand. Both platforms had a similar budget and duration time.
The marketing campaign aimed to generate leads of potential customers to the company's website. The researcher tried to design an ad that would be suitable for both platforms and then ran the ads for 40 days on both platforms.
The study results show that Facebook ads were able to generate ninety leads to the company's site, while Google ads managed to get 50 leads. The collected data also showed that the Facebook ad had over twenty-three thousand impressions, and the Google ad had only around one thousand. Both platforms had a similar budget and duration time.