Best marketing practices for small online internationalizing companies in Finland 2022
Escarraman, Cesar (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022121027755
https://urn.fi/URN:NBN:fi:amk-2022121027755
Tiivistelmä
This thesis embarked to seek an answer to: what are the best and worst approaches for small and medium companies to bring success in 2022 using digital marketing tools? The answers were sought by doing research using qualitative research methods.
The research’s goal was to answer to the following question: “Which digital marketing tools bring success to the companies?”. The second objective was to identify: “Which strategies digital marketers used to reach and convert users using modern digital marketing tools?”.
The research was successful in that sense that it resulted giving data that any business could use when planning their marketing for successful internationalization. It is good to keep in mind though that this research was very small. There were only three respondents. That makes the information that this research provided good for referencing but it is probably scientifically untrustworthy.
The research’s goal was to answer to the following question: “Which digital marketing tools bring success to the companies?”. The second objective was to identify: “Which strategies digital marketers used to reach and convert users using modern digital marketing tools?”.
The research was successful in that sense that it resulted giving data that any business could use when planning their marketing for successful internationalization. It is good to keep in mind though that this research was very small. There were only three respondents. That makes the information that this research provided good for referencing but it is probably scientifically untrustworthy.