Management Strategies for Digital Transformation : thrive in constant change
Truong, Quang Nhat (2022)
Truong, Quang Nhat
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120526583
https://urn.fi/URN:NBN:fi:amk-2022120526583
Tiivistelmä
Companies of all types and sizes in the dynamism and unpredictability of today’s marketplace, have been investing seriously with a big amount of money in the digitization of their business models, and operating in the modern business landscape are increasingly finding themselves managing numerous employees, customers, and products. Because of the rapid upheaval, many tech companies introduced their new technologies constantly, and appearances of new market opportunities and shifts in the way how their consumers choose, interact, and adopt the standards to their demand. Companies, therefore, were investing in the reimagining of their business models as a result of the changing consumer expectations. Digital transformations with technology, innovative potential in business models and processes, as well as formulation of more comprehensive strategies are playing an increasingly significant role in making a business more sustainable and more effective in the long term.
This research paper associates an academic literature review with the Meta-synthesis approach developed by Hoon and tries to shed light on this interesting topic by accommodating academic and practical insights. And with those challenges and under pressure to change to achieve relevance in the new business landscape in the Fourth Industrial Revolution. Modern businesses should consider managing digital transformation in their management strategies and learn to adapt to new advancements simultaneously with innovating to stay ahead of the competition by adopting new digital technology convergence, such as Robotic Process Automation, Artificial Intelligence, Blockchain, Virtual Reality and Augmented Reality, etc. And the result will lead to the creation of a viable, safe, cost-efficient, and successful strategy as well as help businesses increasingly enhance more agile, lean, interactive, and customer-centricity.
In general, 81 sample articles were collected from the four databases and after 6 research steps of the meta-synthesis method and step of comparative and analysis. The eventual result is to formulate the digital transformation strategies framework and contribute with a set of 15 strategies in 6 action fields. The contribution of this research suggests the management strategies by applying or associating them with their business based on the context of the company. As the result, companies can accomplish successfully face the challenges of digital transformation. This study is beneficial to company managers who want to find management strategies to successfully implement the digital transformation process in today’s business world of constant change.
This research paper associates an academic literature review with the Meta-synthesis approach developed by Hoon and tries to shed light on this interesting topic by accommodating academic and practical insights. And with those challenges and under pressure to change to achieve relevance in the new business landscape in the Fourth Industrial Revolution. Modern businesses should consider managing digital transformation in their management strategies and learn to adapt to new advancements simultaneously with innovating to stay ahead of the competition by adopting new digital technology convergence, such as Robotic Process Automation, Artificial Intelligence, Blockchain, Virtual Reality and Augmented Reality, etc. And the result will lead to the creation of a viable, safe, cost-efficient, and successful strategy as well as help businesses increasingly enhance more agile, lean, interactive, and customer-centricity.
In general, 81 sample articles were collected from the four databases and after 6 research steps of the meta-synthesis method and step of comparative and analysis. The eventual result is to formulate the digital transformation strategies framework and contribute with a set of 15 strategies in 6 action fields. The contribution of this research suggests the management strategies by applying or associating them with their business based on the context of the company. As the result, companies can accomplish successfully face the challenges of digital transformation. This study is beneficial to company managers who want to find management strategies to successfully implement the digital transformation process in today’s business world of constant change.