Food trends and consumer behaviours in the United Kingdom
Issa, Youssef; Bou Darwish, Ali (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022120225911
https://urn.fi/URN:NBN:fi:amk-2022120225911
Tiivistelmä
This thesis was written by two students studying international business administration in HaagaHelia UAS. This thesis aims to understand and identify the food trends in the United Kingdom and find out the consumer behavior when it comes to eating in restaurants. And the objectives of this thesis are to understand the eating behavior of each age group and gender in the United Kingdom. Also, to understand the food trends in general, and have a better overview on those in the United Kingdom.
All these objectives refer to the research topic built to answer it in detail and to explain what difference food trends impact on the food industry in the United Kingdom. And as researchers, we have had curtain research questions, that we made this research, and we wrote this thesis to find answers for them. One of the research questions was how we can describe the eating behavior of each group of people in the United Kingdom. Besides we asked what kind of food trends are existing in the United Kingdom.
In the theoretical part, numerous food trends and themes that have been studied in the past were discussed to provide context. Furthermore, the study analyzed the many elements that attempt to affect dietary trends. This study combined a primary, inductive methodology with quantitative research techniques. A survey was conducted to answer the research questions of the report. And as a result, we found the most essential food trends in the United Kingdom which were sustainable food and vegetarian meals.
All these objectives refer to the research topic built to answer it in detail and to explain what difference food trends impact on the food industry in the United Kingdom. And as researchers, we have had curtain research questions, that we made this research, and we wrote this thesis to find answers for them. One of the research questions was how we can describe the eating behavior of each group of people in the United Kingdom. Besides we asked what kind of food trends are existing in the United Kingdom.
In the theoretical part, numerous food trends and themes that have been studied in the past were discussed to provide context. Furthermore, the study analyzed the many elements that attempt to affect dietary trends. This study combined a primary, inductive methodology with quantitative research techniques. A survey was conducted to answer the research questions of the report. And as a result, we found the most essential food trends in the United Kingdom which were sustainable food and vegetarian meals.